Internal Operating System for Print Shops
Fulfillment, HR, reports — all in one.
Web app
B2C
Automation, CRM
🧾 Overview
Printelligence is a custom-built order management and CRM platform for Bazaar Printing, a printing company known for its ultra-fast 3–4 day turnaround. As the business expanded to multiple store locations, their fragmented system of spreadsheets, emails, and third-party tools couldn’t keep up with the speed and coordination required.
Our objective was to design a centralized platform that could:
Unify fulfillment, proofing, inventory, and production tracking
Deliver real-time visibility across roles and departments
Support automation to reduce manual tasks and errors
Scale to meet the company’s long-term growth and location expansion
As Lead Product Designer, I led the product discovery, UX strategy, and design execution to bring this vision to life in close collaboration with product, research, and engineering teams.
Company: Bazaar Printing
Industry: Commercial print-on-demand
Timeline: 4 months MVP + ongoing iterations
Team Size: 4 core team members
My Role: Lead Product Designer
Team:
Emily Schwab – Product Designer
Arman Petrosyan – Product Designer
Lola Leigh – UX Researcher
👥 Users & Audience
Primary Users:
Sales reps quoting and managing orders
Account managers overseeing customer approvals
Designers preparing proofs and print files
Print operators handling machines and job flow
Store managers monitoring team capacity and turnaround
Secondary Users:
Customers needing fast, trackable proof approvals and delivery updates
🎯 The Challenge
“We promise customers a 3 to 4 day turnaround — but our internal tools were built for 2+ week cycles.”
Bazaar Printing had outgrown their patchwork of spreadsheets, emails, and off-the-shelf tools. Most available systems were designed for long lead times (7–21 days), but this business promised 3–4 day delivery. The existing tools couldn’t support that speed.
Our challenge was to design a fast, reliable, and user-friendly system that:
Tracked jobs from order to delivery
Automated routine tasks and inventory checks
Enabled real-time updates without overwhelming users
Scaled across multiple store locations
🧠 My Role & Team
My Role:
As Lead Product Designer, I defined the product direction and owned the entire design process — from early discovery and ideation to wireframes, UI, testing, and handoff. I also led design alignment with stakeholders and development.
Team Collaboration:
Arman refined and executed high-fidelity UI, ensuring design system consistency
Emily focused on prototyping and interaction flows across modules
Lola ran on-site interviews, workflow observations, and usability testing
Responsibilities:
Led product vision, research, UX strategy, and interaction design
Facilitated weekly working sessions with product, dev, and operations
Built a scalable design system used across modules
Partnered with engineering for efficient and clear handoff
Oversaw and prioritized design iterations based on user feedback
🔍 Research & Insights
We began with an in-depth discovery sprint to understand how teams worked across locations and what slowed them down the most.
Research Methods:
On-site observation with production and design staff
15+ user interviews across sales, design, and operations
Competitive analysis of Printavo, Presswise, and other industry tools
Key Insights:
Industry tools are designed for slow, bulk workflows — not fast turnarounds
Manual handoffs created constant friction between departments
Most errors occurred at proofing or order setup stages
Users needed a fast, frictionless UI that supported high pressure work
✍️ Design Artifacts
Low-Fidelity (Week 1–4):
Whiteboard maps of core workflows
Mid-fi wireframes in grayscale
Flow diagrams of user journeys (especially the order → print pipeline)
Hi-Fidelity (Week 5+):
Final UI in Figma with visual system applied
Component-based design using shared tokens
Responsive layouts for desktop and tablet
Design System (Built Concurrently):
Button, badge, and status chips
Status indicator logic (Pending, Approved, On Hold, etc.)
Type scales, colors, and spacing standards
🧷 Case Study Summary
This project was more than just designing a tool — it was about aligning speed, clarity, and real-world operations into a system that could scale confidently with the business. By automating bottlenecks and improving visibility, we helped Bazaar Printing uphold its turnaround promise without burning out teams.
As a Lead Product Designer, I drove the product vision, guided a multi-disciplinary team, and delivered a platform that transformed how orders moved from idea to delivery.
Selected work
[2022 -2025]
