Internal Operating System for Print Shops

Fulfillment, HR, reports — all in one.

Web app

B2C

Automation, CRM

[2024]

[2024]

🧾 Overview

Printelligence is a custom-built order management and CRM platform for Bazaar Printing, a printing company known for its ultra-fast 3–4 day turnaround. As the business expanded to multiple store locations, their fragmented system of spreadsheets, emails, and third-party tools couldn’t keep up with the speed and coordination required.

Our objective was to design a centralized platform that could:

  • Unify fulfillment, proofing, inventory, and production tracking

  • Deliver real-time visibility across roles and departments

  • Support automation to reduce manual tasks and errors

  • Scale to meet the company’s long-term growth and location expansion

As Lead Product Designer, I led the product discovery, UX strategy, and design execution to bring this vision to life in close collaboration with product, research, and engineering teams.

Company: Bazaar Printing

Industry: Commercial print-on-demand

Timeline: 4 months MVP + ongoing iterations

Team Size: 4 core team members

My Role: Lead Product Designer

Team:

  • Emily Schwab – Product Designer

  • Arman Petrosyan – Product Designer

  • Lola Leigh – UX Researcher

👥 Users & Audience

Primary Users:
  • Sales reps quoting and managing orders

  • Account managers overseeing customer approvals

  • Designers preparing proofs and print files

  • Print operators handling machines and job flow

  • Store managers monitoring team capacity and turnaround

Secondary Users:
  • Customers needing fast, trackable proof approvals and delivery updates


🎯 The Challenge

“We promise customers a 3 to 4 day turnaround — but our internal tools were built for 2+ week cycles.”

Bazaar Printing had outgrown their patchwork of spreadsheets, emails, and off-the-shelf tools. Most available systems were designed for long lead times (7–21 days), but this business promised 3–4 day delivery. The existing tools couldn’t support that speed.

Our challenge was to design a fast, reliable, and user-friendly system that:

  • Tracked jobs from order to delivery

  • Automated routine tasks and inventory checks

  • Enabled real-time updates without overwhelming users

  • Scaled across multiple store locations


🧠 My Role & Team

My Role:

As Lead Product Designer, I defined the product direction and owned the entire design process — from early discovery and ideation to wireframes, UI, testing, and handoff. I also led design alignment with stakeholders and development.

Team Collaboration:
  • Arman refined and executed high-fidelity UI, ensuring design system consistency

  • Emily focused on prototyping and interaction flows across modules

  • Lola ran on-site interviews, workflow observations, and usability testing


Responsibilities:
  • Led product vision, research, UX strategy, and interaction design

  • Facilitated weekly working sessions with product, dev, and operations

  • Built a scalable design system used across modules

  • Partnered with engineering for efficient and clear handoff

  • Oversaw and prioritized design iterations based on user feedback


🔍 Research & Insights

We began with an in-depth discovery sprint to understand how teams worked across locations and what slowed them down the most.

Research Methods:

  • On-site observation with production and design staff

  • 15+ user interviews across sales, design, and operations

  • Competitive analysis of Printavo, Presswise, and other industry tools


Key Insights:

  • Industry tools are designed for slow, bulk workflows — not fast turnarounds

  • Manual handoffs created constant friction between departments

  • Most errors occurred at proofing or order setup stages

  • Users needed a fast, frictionless UI that supported high pressure work


38%

📉 Faster Turnaround

The new system reduced average job completion time by 38%, helping teams consistently meet the company’s 3-day promise.

38%

📉 Faster Turnaround

The new system reduced average job completion time by 38%, helping teams consistently meet the company’s 3-day promise.

52%

🚫 Fewer Manual Errors

Automated checks and alerts helped reduce manual entry errors by 52%, especially during proofing and order setup.

52%

🚫 Fewer Manual Errors

Automated checks and alerts helped reduce manual entry errors by 52%, especially during proofing and order setup.

29%

📊 Increased Staff Efficiency

Production and design staff reported a 29% increase in daily output due to streamlined task delegation and real-time visibility.

29%

📊 Increased Staff Efficiency

Production and design staff reported a 29% increase in daily output due to streamlined task delegation and real-time visibility.

18%

⭐️ Boost in Customer Satisfaction

Faster approvals, proactive updates, and fewer delays contributed to an 18% increase in customer satisfaction survey scores.

18%

⭐️ Boost in Customer Satisfaction

Faster approvals, proactive updates, and fewer delays contributed to an 18% increase in customer satisfaction survey scores.

✍️ Design Artifacts

Low-Fidelity (Week 1–4):
  • Whiteboard maps of core workflows

  • Mid-fi wireframes in grayscale

  • Flow diagrams of user journeys (especially the order → print pipeline)

Vahan Kirakosyan

Product designer

If you like what you see or have any questions, feel free to send me an email anytime.

Vahan Kirakosyan

Product designer

If you like what you see or have any questions, feel free to send me an email anytime.

Vahan Kirakosyan

Product designer

If you like what you see or have any questions, feel free to send me an email anytime.

Hi-Fidelity (Week 5+):
  • Final UI in Figma with visual system applied

  • Component-based design using shared tokens

  • Responsive layouts for desktop and tablet


Design System (Built Concurrently):
  • Button, badge, and status chips

  • Status indicator logic (Pending, Approved, On Hold, etc.)

  • Type scales, colors, and spacing standards

🧷 Case Study Summary

This project was more than just designing a tool — it was about aligning speed, clarity, and real-world operations into a system that could scale confidently with the business. By automating bottlenecks and improving visibility, we helped Bazaar Printing uphold its turnaround promise without burning out teams.

As a Lead Product Designer, I drove the product vision, guided a multi-disciplinary team, and delivered a platform that transformed how orders moved from idea to delivery.

Selected work

[2022 -2025]

Internal Operating System for Print Shops

Fulfillment, HR, reports — all in one.

Internal Operating System for Print Shops

Fulfillment, HR, reports — all in one.

Internal Operating System for Print Shops

Fulfillment, HR, reports — all in one.

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Los Angeles

Available for work

Let’s create something great together.

I'm not just here to design products; I'm here to connect with people.

Los Angeles

Available for work

Let’s create something great together.

I'm not just here to design products; I'm here to connect with people.

Available for work

Let’s create something great together.

I'm not just here to design products; I'm here to connect with people.