The Project Where Everything Just Clicked
No tension, no chaos — just the right team, the right problem, and the kind of momentum you don’t forget.
Feb 10, 2025
I wish I had some big conflict to open this with. Some turning point or challenge we had to overcome. But the truth is, this was one of the smoothest, most aligned projects I’ve ever worked on. And that’s exactly why it stayed with me.
The problem wasn’t simple, but it was clear. We were redesigning the reporting experience for an analytics dashboard used by account managers. It wasn’t flashy work, but it was important. The old version was clunky, inconsistent, and full of friction. People couldn’t get what they needed without workarounds or support tickets. Everyone agreed it needed to be fixed.
From the start, it felt like we were all in sync. PM came in with a sharp understanding of the business need but didn’t try to define the solution upfront. Engineering flagged a few technical constraints early on but stayed open and curious about design tradeoffs. And design — me — had the space to explore, while still being close to the real use cases.
We talked to end users in week one. Shadowed their workflows. Sketched together. Prioritized not just features, but clarity. There were edits, of course. Versions, critiques, iterations. But no ego. Everyone wanted the same thing: something simple, understandable, and actually helpful.
It was also one of the few times I didn’t feel like I was “selling” design. I didn’t have to convince anyone of the value of user insight or ask for extra time to get the interactions right. The team trusted the process — and each other.
The final product wasn’t revolutionary. But it worked. Support tickets dropped. Adoption went up. And the team — across design, product, and engineering — came out of it stronger. We trusted each other more. We understood how we worked. And we carried that into every project that came next.
That’s what made it stick with me. Not the launch metrics, but the sense of shared rhythm. The feeling that we were building something with each other, not just next to each other.
I’ve worked on more ambitious projects. More visible ones, too. But this one? This is the one that reminded me what great collaboration feels like.
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I write about the future of design and the life of a product designer
