Quoting, Rebuilt for the Field
Send jobs faster. Win work sooner.
Mobile Application
B2B
📘 Overview
Paint Ace is a mobile app built for painters - not office managers. It allows professionals to scope jobs on-site, add services as they walk through a space, generate a quote instantly, and send it for client approval and payment.
There was no tool like this on the market. Everything else was desktop-based, overly generic, or not tailored to the real-world pace of small service pros.
Our goal: design a seamless, real-time quoting experience that removed friction - not added more.
Services
Product Design, UX Strategy, Interaction Design
Client name
Paint Ace (Startup - Stealth Mode)
Team
Vahan Kirakosyan, Lead Product Designer
Arman Petrosyan, Product Designer
Vahag Melkonyan, Product Designer
Product Manager (Undisclosed)
Founder & CEO (Undisclosed)
🧑🤝🧑 Users & Audience
Primary Users
Independent painters, small painting crews, field estimators
Secondary Users
Back-office admins who reconcile jobs, clients who receive and review quotes
🎯 The Challenge
"I can do the job faster than I can write up the quote."
That’s what we heard from nearly every painter we interviewed.
Most existing tools weren’t mobile-first, took too long to use, or didn’t reflect how painters actually scope projects.
Our challenge was to design a fast, flexible quoting tool that:
Let painters add services, hours, and costs in real time
Generated clean, client-facing quotes instantly
Tracked quote status (won/lost/draft) at a glance
Handled deposits and payment without extra apps
🧠 My Role & Team
My Role
I defined the product direction, owned the UX and UI, and led weekly alignment with the CEO and product team. From early discovery to final design delivery, I ensured the experience worked on-site — not just on paper.
Team
Vahan Kirakosyan — Lead Product Designer
Arman Petrosyan — Product Designer
Vahag Melkonyan — Product Designer
Product Manager — Undisclosed
Founder/CEO — Undisclosed
🔍 Research & Insights
We interviewed over a dozen painters and field estimators. We shadowed walkthroughs. We watched them quote on paper, phone, and whiteboard.
What we learned:
Speed > customization
Most quotes followed the same structure (surface, coats, price)
Mobile typing must be minimal — tapping wins
Painters needed to control how detailed or simple a quote looked
These insights drove every decision in our architecture and flow.
✍️ Design
We began with simple flow diagrams: from walk-through to quote to payment.
In low-fidelity, we explored:
How to add rooms and services in one view
Flexible item building with optional detail layers
Calendar, delivery, and PO input flows
Quick status labels for sorting won/lost/draft quotes
These wireframes helped us validate: could a painter realistically use this during a site visit — with gloves on, or mid-conversation?
🎨 Hi-Fidelity Design
Once the structure held up, we moved into high-fidelity design.
We built a clear and lightweight UI with:
Large tap zones for field use
Color-coded quote status indicators
Responsive quote builder with tabs for notes, colors, and hours
One-tap client send, with fingerprint verification
Visual design focused on legibility, trust, and momentum — with a clear CTA always visible.
📝 Case Study Summary
This project started with a simple but powerful insight: quoting a paint job shouldn't take more time than doing the job itself. Most painters still used paper, spreadsheets, or clunky desktop tools — especially in the field. With Paint Ace, we set out to design a mobile-first quoting platform that helped painters move faster, quote smarter, and get paid on the spot.
✅ Outcome
Painters using Paint Ace created quotes 5x faster than their previous method.
Follow-up reminders and clear status tagging improved quote close rates.
Most importantly, users felt confident sending quotes immediately after walkthroughs.
🔁 Reflection
This was a rare case where design actually replaced paperwork.
Our team built something that felt built for the field — not for a desk.
And that made all the difference.
Selected work
[2022 -2025]
